DOES COLLEGE RADIO MATTER?
by Jessica Weber (Co-Sign)
I don’t have to tell you all this, but since Pitchfork asked —
yes, College Radio matters.
I know, CMJ didn’t publish a chart last week, the Music Marathon didn’t happen last year and CMJ’s direction has become a question mark . . . but, so what?
Let’s be real: CMJ’s charts provide a great snapshot of what’s happening week to week nationwide, but it’s been a minute since they’ve been THE voice of College Radio.
More importantly, the impact a station has on its community and fans doesn’t have a thing to do with whether or not a trade magazine exists.
Honestly, people have been asking whether or not radio still matters since the early 2000s when I started in the music business as a College Radio Promoter.
The answer has always been the same. Yes.
As music lovers, you already know radio isn’t the only way to hear new records anymore, and it never will be again. This is OK! These days, technology allows all media to be consumed in many different ways (thankfully!), and often with so little intention. So to all my independent radio stations out there in the world, I say this makes you stronger.
Regardless of format, listening to your local radio station is not a purely utilitarian exercise so much as a conscious choice. People are tuning in because listeners know
that YOU fuel and enable music discovery.
This means you’re tied directly into an open, engaged, local and loyal audience of music consumers and fans, not to mention donors and volunteers. They are hungry to contribute and be a part of something meaningful, and support an outlet rooted in community. Work that!
That being said, and I say this with love, there’s always room to step up our game, College Radio. And to be totally clear, I’m not saying don’t report to CMJ. I’m saying do that, and more.
Stations have to find new ways to trumpet the amazing things they're doing with bands and labels to the rest of the world, beyond charts. So, continue investing in your station’s community by building with your local record stores plus the venues and publications you love
to create a truly meaningful local network.
And most important — get to know your listeners. These are your people! Keep investing, grow awareness for your station in your market and become an essential mouthpiece for your market.
Don’t ever forget — you are a powerful amplifier. Your audience, your community and your format have a voice. And remember we need to continue working to find new and innovative ways to amplify our voices and provide more for our listeners, our community and the artists we believe in.
Jessica Weber Founder - co-sign
DJ 3rd Degree’s
Fire Pick of the Week
Week of February 27, 2017
BACK at ya this week with another hot track for your ears!
Fishing thru music these days, it’s pretty dope when you come across an artist that’s been doing music for years yet you’ve never heard of him/her because of your locale. Living in Cali, I might not be familiar with artists from the South or even the East coast. Thanks to social media, distance is no longer a hindrance in finding great music. Our dude Positive K shared
a new video this week from an artist I’d never heard of.
His name is Skipp Whitman and his new joint and video is straight FIRE!!
Skipp is an MC from Brookline, MA, and has been doing music since 2005. He released his first self-produced album in 2007 titled “The Free Agent” and has opened shows for artists such as Kanye West, TalibKweli, KRS-One, Nas and Guru. Needless to say, Skipp has been putting in the work and paying his dues!
He has just released a new album titled “Piece”, which you can find here: www.skippwhitman.com. The initial release from this album is called “Downtown”, with DJ cuts from the one and only Statik Selektah. The song opens up with a dope bassline and Selektah slicing up Rakim’s lyric “As long as the mic is loud and the volume is pumping”. Then Skipp gets in on it, lacing the track
with visions of living in the city and loving Hip Hop.
The volume should be pumping for sure on this song!
Go grab it DJ’s, it will heat up your playlist!!
Well, I think that should take you thru the week!
Be safe and love one another!
Til next week . . . Peace!!
DJ 3rd Degree
He's The Dj & I'm The Actor & Together, We’re
A PAIR OB PINOYS ! ! !
Nasty-Nes & the legendary DJ Icy Ice from The Beat Junkies
The Urban Network is BACK in 2017 &
this time it’s BACK in Los Angeles!
I am honored to be on the West Coast Board of Directors reppin' the upcoming Universal Hip Hop Museum about to be built in the Bronx, New York. The latest meeting at the JW Marriot hotel sponsored by Microsoft was a day full of reconnecting with friends & legends:
Lonzo (World Class Wrekin Kru), Arabian Prince (NWA) Kurtis Blow, Rocky Bucano, Captain Rapp, King Tee, Hen Gee (Ice-T), Scotty-D Spencer, Tomica Wright (Eazy-E), MellowMan Ace, Douglas Young, Medusa, Krayzie Bone, JRo (Tha Liks), Lisa Thomas, Tiffany Gaines, DJ Cli-N-Tel, Silky-D
Lonzo World Class Wrekin Crew
Arabian Prince NWA
The Beat Junkie Institute of Sound is proud
to introduce their very own DJ school and Professional training facility!
It features fundamental and specialized DJ courses, workshops and private instruction, all provided by the Beat Junkies Crew,
including @djbabuforeal, @therealmrchoc, @djdstyles, @jrocc210, @djmelod and @rhettmatic.
Located in Glendale, California, the Beat Junkie Institute of Sound offers an opportunity to join their community and learn the artform of DJ'ing "Beat Junkie Style" on state of the art equipment in an intimate, professional environment. Whether you are new to DJ’ing, a cultural enthusiast, recreational DJ, serious hobbyist or a consummate Pro, the Beat Junkie Institute of Sound offers a curriculum and environment suited to
anyone interested in learning the craft and its history.
Visit https://www.beatjunkiesound.com and
sign up to receive updates and information.
Grand opening Spring 2017 . . . stay tuned!
WBTV LP, a new, low power, community radio station
is coming soon!
"RAP ATTACK” made its debut on PowersRadio.com
with DJ's Nasty-Nes & 3rd Degree.
"RAP ATTACK” airs every Sunday from 7pm-9pm (pst) on www.powersradio.com.
ALL our shows will be archived here on RapAttackLives.com.
The Force behind The Rap Attack show, Sunday nights on www.powersradio.com.
(L-R): Arash Haile aka Ay-Rash (the BEST engineer in the 818 who makes our show sound 110% Fresh),
Nasty-Nes aka The Original Crazy Pinoy (38 years deep on the MIC & wheels) &
DJ 3rd Degree (my spiritual brother who adds a lot of Hip Hop flavor & personality to the show)!
This is my WINNING TEAM for 2017 . . .
very blessed & thankful.
Episode 11 of "Can You Dig It!?" podcast features Mr Supreme &
DJ TopSpin in a one-on-one exclusive interview with
Seattle's Godfather of Hip Hop radio, DJ Nasty-Nes!
The Biggest Podcast
(click pix to read, click to get back)
During my past 36 years in the biz, I've been interviewed many times over &
I never get tired of sharing my story!
Recently, I did one of the BEST interviews ever in "The Biggest" podcast show,
hosted by Miguel Rockwell & Joe Hawkins!
You'll hear how I learned to DJ, who taught me and how I became an on-air radio personality. How I met Mix-A-Lot, my first encounter with Mix at the Boys club with Ed Locke (we were the only 2 Asians in the bldg), who started NASTYMIX Records and where the name NASTYMIX came from.
How I still feel so bad (yes, to this day) about getting kicked out of Seattle Prep high school — I reveal what I did & why it was so wrong — and about losing my mom to cancer when I was 18.
How I got to be on Eazy-E's "Radio," my history with Jerry Heller & The World Class Wrekin Cru, my history at 1250 KFOX in 1980 and the FreshTracks show intro
from The Emerald Street Boys to Sir Mix-A-Lot.
Why I got fired at KFOX, how KCMU Rap Attack started in 1988 on the condition that Shockmaster Glen Boyd would be my co-host and the birth of KUBE 93's HotMix on Sat night with NUMBER ONE ratings.
Plus you'll hear rare recordings of me on KFOX & KCMU and two original Quick mixes I did featuring Sir Mix-A-Lot, Eazy-E & NWA and yes, allllllllllllll pre-Serato!
A solid 90 minutes with Seattle's Original MasterMixer & Crazy Pinoy . . . And MORE!
KCMU RAP ATTACK #FBF 1988: I found this on You Tube — a rare recording of two of my very first RAP ATTACK radio shows aired in 1988. The first link is about 37 min long & you can hear my MasterMix around 10min 30 sec into it. Both aired on 90.3FM KCMU, 28 years ago.
I was fired from KFOX in April of 1988 as the station was sold & they made it clear to me that the new KFOX would NOT play RAP/Hip Hop anymore.
KCMU, based on the UW campus, offered me a Sunday night slot around July of 1988 to keep KFOX FRESHTRACKS on the air. I accepted the offer, went from AM to FM in 3 months & renamed my show KCMU RAP ATTACK.
I wanted this show to sound just as good as if you're listening to a Casey Kasem American Top 40 show or any professional sounding show you'd hear on commercial radio. I didn't want to just yell on a mic & say my name in a mix or during the show so I invested $$$ in getting Professional Custom Voice Over Drops. I also made my own Drops & the rest is Seattle Hip Hop HISTORY!
Here it is from 1988 (28 years ago) yours truly, NASTY-NES on KCMU RAP ATTACK!
(click to get back)
SHOUT OUT TIZIME
to my Mahal & fiancee Llola,
celebrating this Tuesday, February 28,
to Mike Nardone celebrating on Wednesday, March 1,
to Kiz One celebrating on Thursday, March 2, and
to Big Phil Jackson (WPRB)
celebrating on Sunday, March 5.