RapAttackLives.com

I KNOW YOU GOT SOUL!

Legendary San Diego DJ from KCR radio and original member of Nasty-Nes’ Rap Attack Lives conference call panel, Mike Soul aka Michael Onz & I digging in Chicago. Vato Locos for life. We go back over 20 years and over those 2 decades I've made not only friends but people who are family to me. He did in San Diego what I and many other DJ's did in our cities. We played great Hip Hop on our radio shows.
I always look forward to connecting with him. We drove around Chicago listening to this past week’s "Dedicated" show and he gave the thumbs up approval.
Thank you my brother for being who you are.
DJ 3rd Rail (WNUR-Chicago)

NASTY-NES REMEMBERS
FRESH KID ICE
by Nasty-Nes
In the early 80's there were two Asians that were well known in Hip Hop — me, Nasty-Nes (NASTYMIX Records/Sir Mix-A-Lot) & Fresh Kid Ice (The 2 Live Crew). I remember being on the road with Mix-A-Lot & fans would see me & think I was Fresh Kid Ice! Well, as the saying goes “We All Look Alike” right? LOL Wrong! Same thing happened with Fresh Kid Ice.
As Mix-A-Lot's DJ, I was fortunate to perform at several shows in Miami with The 2 Live Crew. Luke & I were good friends but it was great getting to know a fellow Asian aka “The Chinaman”, a rarity in the early era of Hip Hop.
I would run into Fresh Kid Ice at various music conferences, like the Jack The Rapper conference in Atlanta, and our relationship grew stronger.

The last time I saw him was about a year ago in Long Beach at the Freestyle Show on the Queen Mary.
Hard to believe that almost 30 years had passed since we first met.
Around 1985, I remember playing “Throw That D” on Seattle's KFOX Radio.
I had to edit the track but the request lines were ringing off the hook for that single.
For Fresh Kid Ice and The 2 Live Crew, the rest is history.
He was only 53 when he passed.
(R.I.P.) Christopher Wong Won aka Fresh Kid Ice.

DOES COLLEGE RADIO MATTER?
by Jessica Weber (Co-Sign)

Radioland

I don’t have to tell you all this, but since Pitchfork asked — yes, College Radio matters.
I know, CMJ didn’t publish a chart last week, the Music Marathon didn’t happen last year and CMJ’s direction has become a question mark . . . but, so what? Let’s be real: CMJ’s charts provide a great snapshot of what’s happening week to week nationwide, but it’s been a minute since they’ve been THE voice of College Radio. More importantly, the impact a station has on its community and fans doesn’t have a thing to do with whether or not a trade magazine exists. Honestly, people have been asking whether or not radio still matters since the early 2000s when I started in the music business as a College Radio Promoter.
The answer has always been the same. Yes.
As music lovers, you already know radio isn’t the only way to hear new records anymore, and it never will be again. This is OK! These days, technology allows all media to be consumed in many different ways (thankfully!), and often with so little intention. So to all my independent radio stations out there in the world, I say this makes you stronger.
Regardless of format, listening to your local radio station is not a purely utilitarian exercise so much as a conscious choice. People are tuning in because listeners know that YOU fuel and enable music discovery.
This means you’re tied directly into an open, engaged, local and loyal audience of music consumers and fans, not to mention donors and volunteers. They are hungry to contribute and be a part of something meaningful, and support an outlet rooted in community. Work that!
That being said, and I say this with love, there’s always room to step up our game, College Radio. And to be totally clear, I’m not saying don’t report to CMJ. I’m saying do that, and more. Stations have to find new ways to trumpet the amazing things they're doing with bands and labels to the rest of the world, beyond charts. So, continue investing in your station’s community by building with your local record stores plus the venues and publications you love to create a truly meaningful local network.
And most important — get to know your listeners. These are your people! Keep investing, grow awareness for your station in your market and become an essential mouthpiece for your market.
Don’t ever forget — you are a powerful amplifier. Your audience, your community and your format have a voice. And remember we need to continue working to find new and innovative ways to amplify our voices and provide more for our listeners, our community and the artists we believe in.
Jessica Weber Founder - co-sign
http://www.co-sign.com